GEC111 Comparative Society and Culture (สังคมและวัฒนธรรมเชิงเปรียบเทียบ)

This e-book is designed to enable students to identify and resolve problems in interpersonal communication, particularly as they pertain to cross-cultural interaction. Students will become familiar with current theory as it relates to human interaction, and learn how to apply principles of sound communication in their professional conduct.

This e-book introduces issues in the social and cultural aspects of modern society. It examines the differences and similarities in the structure and history of thoughts and communication styles of differing cultures and how they affect the transmission and understanding.

This e-book introduces the theories and practice guides from Textbook by Martin, J. N., & Nakayama, T. K. (2018)..

It is suited for undergraduate students for comparative society and culture course. Each chapter will contain the key questions to test the students’ knowledge after learning each chapter.